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Be Part of Ford's Fiesta Movement: 100,000 Test Drives Planned for the New Fuel-Efficient Fiesta

35830 Views 23 Replies 8 Participants Last post by  WD40

May 11, 2009 - Ford is launching an aggressive eight-month consumer grassroots test drive tour as part of the Fiesta Movement, the company's social media campaign to build awareness for the new Fiesta launching next year.

"The Fiesta Movement is about bringing a fuel-efficient, fun new car to the people to experience," Connie Fontaine, Ford Brand Content and Alliance Manager. "Our goal is to conduct 100,000 consumer test drives by the time that we reveal the North American production version later this year."

From May to December, five regional test drive teams representing the Fiesta Movement will travel across the country to engage consumers with the opportunity to test drive a European-specification Fiesta. The teams will visit at least 100 cities over the eight months, with a goal of 100,000 test drives overall. Stops will be in small towns and big cities, as well as at major and regional events and festivals.

Along with the vehicle drives, each test drive location will be a free wireless internet hotspot for visitors. This will allow visitors to share their Fiesta experiences immediately following the drive, providing the online community real-time updates about the test-drive events.

"Providing digital capabilities at each test drive location is symbolic of the way that the Fiesta Movement connects consumers to each other and facilitates two-way communication between Ford and potential customers," Fontaine explained. "This campaign is about providing honest reviews and accessible outlets to promote and learn about the Fiesta."

Five teams comprised of five Ford Fiestas that will criss-crossing the country from event to event. For the larger major events, multiple test drive teams will pair up in order to meet higher consumer traffic and demand. Other stops will be set up by individual teams working to "intercept" consumers at locations such as amusement parks, shopping centers, college campuses and other high-traffic areas.

Those who complete a test drive will receive a downloadable music playlist that was compiled with the Fiesta and its audience in mind. Test drivers also will be eligible to win the grand prize - two all-expense paid trips for two to attend top music festivals in Chicago, New Orleans and Indio, Calif. Trips also include VIP/backstage passes and VIP access to Spin magazine's after party for the events selected.

Information about drive stops, including monthly calendars, is available on under the "Ride & Drive" section. Visitors to the site can also sign up to receive test drive updates, as they become available.
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1 - 20 of 24 Posts
I hope they come to Colorado.
i wanna test drive the montune one!
Well the 1.6 "Zetec" Duratec model seems interesting ...

Their coming to my area next week. But all they say is cruising the streets.Unfortunately I can't spend four days driving around Portland, Maine looking for them.
Their coming to my area next week. But all they say is cruising the streets.Unfortunately I can't spend four days driving around Portland, Maine looking for them.
Yea, thats the problem with alot of the test drives. I thought it was going to be big events but apperantly its just like one car riding around most of the time. I actually was in NYC the day they were there, but I did not have time to run around looking for them.
Missed last weekends ride and drive. Going to try and talk the wife into a road trip this weekend, another one a little farther north. And they say where their going to be.
Still haven't seen any in CO.[:(]
Doubtful I'll get to see one here till it hits the showroom floor.
But...I do have my test drive card in hand when it does. [:D]
^^^Yeah. what he said.
They sent it in the mail to me when I requested it...
Lemme find some info for you guys.
Back shortly...
Off topic:
You did see my update? [;)]
Thanks for the info and the car looks great.
They make all of these Mag Pics look great ... photoshop is a wonderful thing.

Actually I was refering to WD40's car from his link.
Ah ... yea WD's Avi ... looks great too.

1 - 20 of 24 Posts
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