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BMW celebrates 1.5 million "new" Minis made

15303 Views 10 Replies 6 Participants Last post by  steve35svt
Filed under: Convertibles, Economy, Sports/GTs, Plants/Manufacturing, Hatchbacks

2009 Mini Cooper S Convertible - Click above for high-res image gallery

2009 has been a big year for BMW's Mini brand. Mini launched a new convertible, turned 50 years old, and has now produced 1.5 million new generation models since production began in 2001. Interestingly, the 'new' Mini has outpaced the demand of the original car, which sold over 5.3 million copies from 1959-2000.

Mini's success has been a boon to BMW, as customers have been willing to pony up over $30,000 for fully optioned-out model. The re-launch of the brand has been so successful that BMW has introduced the cute little car in 80 countries. The Oxford, England plant that produces the Mini employs over 7,000 workers and represents 1% of the island's total GDP. Hit the jump to pour over the shorter than usual BMW press release.

Gallery: Review: 2009 Mini Cooper S Convertible

[Source: BMW]Continue reading BMW celebrates 1.5 million "new" Minis made

BMW celebrates 1.5 million "new" Minis made originally appeared on Autoblog on Mon, 06 Jul 2009 13:58:00 EST. Please see our terms for use of feeds.

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1 - 11 of 11 Posts
I like the wheels on this one.

Who would have thought BMW would make so much money on a sub-compact?
Mini has just been a great car all around. For all kinds of people.

I would have bought a Mini instead of the Focus, but I couldn't afford the Mini.
I was actually looking at the mini and SVT side by side in 03. Well BMW at the time would not finance me so I went with the SVT. And I am not disappointed in my decision.

I was considering the same a few years back when the MINI first came out. Just couldn't justify spending close to $30k for a commuter car.
i really like the minis with the 2 rear doors instead of a full hatch, its kinda a neat idea
Finally rode in one. Our clubs G stock champ gave me a ride. No wonder I can't beat him, that thing can accelerate!!
they are quick little things lol
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