The all-new Ford Fiesta has taken popular culture by storm - it's been a TV star, a social media darling and now, it's a part of the gaming world.
EA's The Sims Studio, creator of the best-selling** simulation game, The Sims 3, is giving players in the US only the opportunity to download the Ford Fiesta, and a variety of accessories for players to interact with as they develop life strategies.
The Sims 3 is a life simulation game that lets players create lifelike Sims characters with unique personalities, take them anywhere in the neighborhood, design and build their surroundings, give them goals and lifetime wishes, and ultimately determine whether to fulfill their destinies giving them a lifetime of happiness and rewards or not!
The Fiesta is available for free* download in hatchback or sedan bodystyle, and players can choose the color. And it's not just the car that's available for download - Ford also provides players with items that go along with Fiesta's fun nature. Besides a Ford Fiesta, the Fiesta Urban Streetscape package includes various items for players to use in their game, including:
- Fiesta Urban Style graffiti
- Never Get Lost Again street sign
- Maid o' Meter parking space with meter
- Hot Stuff Crossing! sign
- Street Struttin' street light sign
"Fiesta is the perfect fit for The Sims player," said Brian McClary, Ford social and emerging media specialist. "It's a fun car that lets players engage in the game more, and the additional items that come along with the package give them even more freedom to express their individuality."
The Sims 3 players are no stranger to the Ford brand - a variety of Ford vehicles have been downloaded by players more than 8 million times in The Sims 2 and The Sims 3 games for PC/MAC. The Ford Edge, Mustang, Escape Hybrid, Focus and Fusion were available for download in The Sims 2 for PC/MAC. Additionally, an EA internal study showed 28 percent of players drive Ford vehicles in real life.
"Ford has a great established relationship with players of The Sims, having been the first automobile manufacturer to realize the game was an excellent communication channel to reach their target buyers. First launched in The Sims 2, it has extended into The Sims 3, and again invites players to bring the brand into the game, making it a great strategy," stated Steve Seabolt, Vice President of Global Brand Partnerships at EA.
We have an opportunity to continuously give back to our customers and not only let them have fun with Fiesta, but experience what the brand is all about through The Sims 3 which is an incredibly immersive and involved game," said McClary.