Euro spec Ford Fiesta - Click above for high-res image gallery
Ford is pulling out all of the marketing stops with its Ford Fiesta. The Blue Oval has already given 100 lucky Fiesta Movement contest winners a free six month lease of a Euro spec Fiesta, including free gas and some interesting Ford-sponsored excursions. That's not nearly enough customer interaction for the Dearborn automaker, however, as evidenced by its desire to log 100,000 test drives before the North American spec Fiesta hits the market.
Ford is traveling to 100 cities in total, with five teams of five Euro spec Fiestas permeating all parts of the USA. Ford will also offer free wireless Internet at the drive sites, giving test drivers the ability to blog about their Fiesta experience in real-time. And Ford won't simply show up in big cities like LA and Chicago, as some rural locations are being planned. Ford also plans to show up unannounced at high traffic areas like amusement parks and college campuses.
Hit the jump to read the official Ford press release.
Yeaaaaaa.....I'm still waiting for them to put a set date someplace close to me. Not just say we are going to be running around NYC on such and such date at such and such time. I really don't have the time to sit in the city waiting to see if fly by me, potentially not even being able to catch up to it. Not to mention I hate driving in the city.